What do you stand for?
What makes you unique & relevant?
How well do you deliver on your promise?
Breakthroughs only come from having the right answers.
Clear Brand Thinking for Companies That Want To Win
Brand Paradigm is a renowned brand strategy consulting firm that has helped build some of the world’s most prominent brands. Our unique approach transforms organizations by using branding to align innovation, strategy and culture to achieve superior results. Over two decades of brand strategy consulting, we have helped some of the world’s most powerful brands win.
Originally founded as Global Brand Positioning, we recently rebranded to more strongly reflect our firm’s continuing evolution, including our increasingly broad view of what brand strategy can (and should) accomplish. Our new name – Brand Paradigm – embodies our belief that, done right, branding is foundational to the most successful strategies. In our experience, this includes using the brand perspective (or paradigm) to promote clarity and focus, drive breakthrough ideas, and create organizations driven to excel. We invite you to explore our site to learn more about our firm, our perspective, and our expertise.
Our Brand Strategy Paradigm
Stating the obvious, the world has changed. A loss of trust in corporate America fueled by the financial meltdown and its aftermath has led to an unprecedented demand for authenticity and consistency across the entire brand experience. Success therefore requires a brand strategy that goes far beyond communications – one that unifies and aligns the organization to deliver on the brand promise at every touch point. At Brand Paradigm, we believe that clear brand thinking is the key to winning.
Learn about our brand strategy consulting perspective
Brand Strategy Consulting Team
Brand Paradigm’s partners come from some of the world’s most prestigious brand strategy consultancies, management consulting firms, market research houses, creative agencies, and brand-focused operating companies. Averaging over 20 years of experience, they have assisted clients ranging from startups to global enterprises in a broad range of industries – and they have helped solve those clients’ most significant strategic challenges.
Learn about our brand strategy consulting team
Brand Strategy Consulting Services
Creating authenticity is complex – requiring clarity, focus, creativity, and the unification of the business to deliver on the brand promise. Our approach uses branding to create that clarity, and to drive the integration and alignment of innovation, strategy formulation and execution, and culture change. At Brand Paradigm, we understand that branding is transformative for most organizations, which is how we help our clients achieve enduring differentiation and market leadership.
Learn about our brand consulting services