Our Brand Paradigm Brand Strategy Consulting TeamInsightful. Creative. Disciplined. Proven.

Our world-class team of brand strategy consultants is comprised of experts in a range of disciplines including branding, marketing & communications, market research, product innovation, organization, and management. Each member of our team brings a unique perspective – across industries, client engagements and career experiences. Collectively, we have worked for hundreds of clients on a broad range of branding challenges, from brand positioning to market strategy formulation to broad scale implementation.

Our approach to brand strategy consulting begins with identifying the right team for the specific client circumstance, challenge or opportunity. And our structure provides the fluidity and flexibility required to deliver customized project structures, outstanding client service and lasting impact and results.

Learn more about our individual brand strategy consultants . . .

Ethan Dulsky, Co-Founder and managing partner of Brand Paradigm, Ethan has assisted clients in a wide range of industries, directing engagements involving brand strategy and marketing, new product development, new market entry, strategy implementation and organization.  He has directed brand consulting and strategy initiatives for such leading brands as MasterCard, Dolby, Charles Schwab, Mark’s, Discover, Wells Fargo, and BMW among others. Read more . . .

James Edgar, Co-Founder of Brand Paradigm, Jim has over 40 years of management and consulting experience in marketing, brand strategy and organization, and has served over 200 clients on more than 350 specific assignments.  Jim has directed major branding assignments for the International Olympic Committee, AirTouch, MasterCard, Ortho & Roundup, and Wellpoint (Blue Cross of California), among other companies. Read more . . .

Warren Wilcox is an associated partner and innovation expert.  An innovator, marketer and manager with more than 25 years of experience in consumer financial services strategy, marketing, and product development, Warren has served as head of Visa Advisory Services, Vice Chairman and CMO for Providian Financial, and held senior executive positions at Fleet Boston, Household International, Citigroup and Atlantic Financial.  Read more . . .

Lisa Wilcox Corning is a brand strategy consultant and market research expert with over two decades of experience.  She specializes in brand strategy, brand and product positioning, and strategic marketing initiatives. She has conducted brand and positioning projects for companies including NASCAR, Visa, The International Olympic Committee, Disney, eBay, Macy’s, Del Monte, PayPal, Mayo Clinic, Symantec, Adobe, Intuit, EMI Records, and Dolby. Read more . . .

Jan Soderstrom is a seasoned marketing expert and brand strategy consultant, having served as CMO for SunPower Corporation, SVP for Global Marketing at 3Com Corporation, and EVP for Visa, where she was responsible for highly successful branding and promotional campaigns as well as global sponsorships including the Olympics. Jan has held other key marketing roles at The Gap, Atari, Hughes Airwest, Levi Strauss and Sunkist Growers.  Read more . . .

Scott Henderson is an Associate Partner and Business Development Executive. Scott has over 25 years of senior management consulting and operating experience with companies ranging from startups to Fortune 500 enterprises in strategic positioning, business development, sales, leadership development, executive counsel and change management. Scott’s clients have included Wells Fargo, Sun America, Sheraton Hotels, Gaylord Entertainment, Schlumberger, and H.J Heinz among others. Read more …

Alison McCauley is an accomplished marketer and brand strategy consultant with 17 years of experience focused on positioning, brand strategy, market research, segmentation and go-to-market strategy. She has worked with top brands including Mastercard, Wells Fargo, First Data Corporation, the International Olympic Committee, HP, Oracle, Adobe and EMC, and is frequently called on by top-tier venture funds to position their portfolio companies. Read more . . .

Judith Wright has over 25 years experience in market research, marketing and product innovation, advertising, branding and management consulting.  She has worked as a brand consultant in the packaged goods, financial services, retail, luxury, automotive and medical industries, and has conducted projects for such brands as Under Armour, Pepsi, American Express, Diageo, Toyota, Tacori, Anthropologie, SKYY, Time Warner, Bayer, Nokia, Kraft, Procter & Gamble, Obopay and Cytori. Read more . . .

John Bennett has over 40 years of experience in senior management positions and consulting in all aspects of marketing. A renowned, global expert in brand marketing, John is highly regarded for his extremely successful advertising, event marketing, and brand management programs. As CMO for Visa International, he was responsible for Visa’s award winning, durable “It’s Everywhere You Want To Be” campaign. Read more . . .