James Edgar is co-founder of Brand Paradigm, and one of the founding partners of Edgar, Dunn and Company (an international management consulting firm). Jim has over forty years of management consulting experience in marketing, brand strategy and organization, and has served over 200 clients on more than 350 specific assignments. Prior to forming Edgar, Dunn & Company in 1978, Jim served as the Western Regional Partner for the management consulting division of one of the largest international accounting firms. Additionally, he directed the management consulting group of that firm in San Francisco, serving Northern California and Hawaii.
Jim has directed major branding assignments for such brands as the International Olympic Committee, AirTouch Communications, MasterCard, Monsanto’s Ortho & Roundup, and Wellpoint (Blue Cross of California), among other companies. James Edgar holds both a Master of Business Administration and undergraduate degree from Cornell University.
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