John Bennett

John Bennett has over forty years of professional experience in senior management positions and consulting in all aspects of marketing with leading financial services firms. A renowned, global expert in brand marketing, John is highly regarded for his extremely successful advertising, event marketing, and brand management programs. Prior to his consulting work, John held senior positions with Visa International, Merrill Lynch, Citibank and American Express. As Executive Vice President, Marketing, and CMO for Visa International, Mr. Bennett was responsible for Visa’s award winning, durable “It’s Everywhere You Want To Be” campaign, for launching Visa’s event marketing strategy via the Olympics, Paul McCartney, and Chorus Line sponsorships.

Additionally, John Bennett served as Vice President, Marketing for Merrill Lynch, where he was responsible for the successful launch of the groundbreaking Cash Management Account from introduction through the acquisition of its first million accounts. Mr. Bennett earned his Bachelor of Arts in Economics from Swarthmore College and his Master of Business Administration in Marketing from the Wharton Graduate School of the University of Pennsylvania.


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