Judith Wright, Brand ParadigmJudith Wright

Judith Wright has over twenty five years experience in market research, marketing and new product consulting, advertising and management consulting. She specializes in brand strategy, positioning, new product development and strategic marketing initiatives.

Judith has conducted brand and positioning projects on a local, national and international level for companies including Under Armour, Pepsi, American Express, Diageo, Toyota, Tacori, Anthropologie, SKYY, Time Warner, Bayer, Disney, Nokia, Kraft, Procter & Gamble, Obopay and Cytori. She has extensive experience in a broad range of industries including consumer packaged goods, financial services, retail, luxury, food & beverage, entertainment, automotive and healthcare.

Judith started her career in advertising in England at Redheads Advertising, and enjoyed seven years in management consulting and positioning/new product consulting in New York, first at Dunham & Marcus and then at Kane, Bortree & Associates. For the past 20 years she has been in San Francisco, first as the Vice President of Planning at Freeman, Lavigne Blanshei and then as a Partner at The BRS Group. She joined Clariant over three years ago. She received a BA HONS in Business with a specialty in Marketing from Hull University, England and an MA in Product Innovation from the Royal College of Art, London.

 

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