Warren Wilcox is an associate partner and innovation expert with Brand Paradigm. An innovator, marketer and manager with more than 25 years of experience in consumer financial services strategy, marketing, product development, and information management, Warren served as head of Visa Advisory Services, which provides consulting, benchmarking, and econometric insights and information to Visa’s card issuing clients. Prior to his work at Visa, Warren was Vice Chairman and Chief Marketing Officer for Providian Financial, a large middle market lender and credit card issuer.
In his role at Providian, Warren was instrumental in driving Providian’s successful turnaround and sale to Washington Mutual in 2005, after which he headed direct marketing and information based cross-selling at Washington Mutual. Warren has also held senior executive marketing, strategy and business development positions at Fleet Boston Corporation, Household International, Citigroup and Atlantic Financial. Warren sits on several boards of directors, including the Encore Group (NASDAQ: ECPG ) and several VC-backed startups, and is frequently called upon by private equity firms for strategy and marketing assistance. He holds an M.S. in Management from the Krannert School of Management at Purdue University, and a B.S. in Business from Illinois State University.
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